2 23 2011

Ipswitch Launches Brand New International Partner Programme With Market-Leading Margins

Looks to sign additional full-service partners to drive business and provide added value to customers worldwide

READING, UK – February 23 2011 – Ipswitch Inc.’s Network Management Division, developer of the WhatsUp Gold suite of innovative IT management solutions, has launched a new international partner programme. The programme is designed to facilitate the company’s engagement with customers and prospects on a local and international level by providing a host of partner benefits such as an extensive partner portal, streamlined deal registration processes (in select geographic areas), market-leading margins, a plethora of sales and marketing resources, extensive updated training certification programmes and a wealth of exclusive channel promotions. Through the launch, Ipswitch Network Management Division is seeking additional full-service partners who can handle the whole deployment process – from presales to sales to post-sales – to deliver even greater value to its rapidly growing customer base.

“For 20 years, Ipswitch has produced cost-effective feature-rich solutions that have become core to our partners’ portfolios,” said Alessandro Porro, Vice-President of International Sales at the Ipswitch Network Management Division. “Without a well-functioning channel, we would not be able to sell our solutions half as effectively as we do. In recognition of this, we offer partners industry leading margins and a wealth of unique support offerings.”

New Ipswitch Network Management Division Partner Programme Features

  • A Premier Partner Portal with up to date information and resources, coupled with enhanced navigation and user interface
  • A deal registration and lead sharing programme (in select geographic regions) that streamlines business opportunities by protecting in-process projects and eliminating channel conflict
  • Tiered discount levels that provide double digit margins
  • Access to WhatsUp Gold technical and pre-sales engineering support to enable partners to deliver greater value and services to customers
  • Access to exclusive promotions and incentives that facilitate engagement with customers and prospects
  • Online technical and sales certification programs for self-paced learning
  • Customisable, turnkey marketing tools to help accelerate sales cycle

“We have had great success working closely with Ipswitch for over 15 years. The new Partner Programme will enable us to take advantage of even more new revenue opportunities, including services and training, thus reaching more potential customers than ever before. The improvements that have been made in terms of technical and sales certification will further enhance our ability to offer customers a strategic value proposition and expand our footprint within existing accounts,” said Gillian Randell, WhatsUp Gold Sales Consultant at Aryane Computers.

“The support we receive from Ipswitch in terms of resources, incentives, training and lead generation is second to none. The deal registration programme is an example of Ipswitch’s attitude towards its partners, enabling each of us to look after our own customer base and grow it year on year. The tiered discount model we get gives us flexibility and allows us to have access to well-deserved margins. All these factors play a role when it comes to choosing a vendor whose products we not only sell but with whom we have a strategic, mutually beneficial relationship. It is refreshing to partner with a vendor who is 100% dedicated to its channel and listens to us.”

About the Network Management Division of Ipswitch, Inc.

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT management software. WhatsUp Gold is deployed on over 100,000 networks worldwide and delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. The award winning solution supports a wide range of IT management tasks including automated discovery, mapping, real-time monitoring, alerting, troubleshooting and reporting.

Founded in 1991 and headquartered in Lexington, Massachusetts, Ipswitch, Inc. has offices in Atlanta and Augusta, Georgia, Madison, Wisconsin, and European headquarters in Amsterdam, The Netherlands.

To learn more about WhatsUp Gold, please visit: http://www.whatsupgold.com/products/download/